Intelligence

Strategic Research and Corporate Intelligence

Commercial, Competitor & Business Intelligence Services

PSG is an expert provider in the fields of:

  • Commercial Intelligence
  • Competitor Intelligence
  • Business Intelligence
  • Market Research

PSG provides a strategic research and intelligence service, providing a unique range of services to support private, corporate and official agency clients worldwide.

These fields are often confused. PSG has therefore developed very clear strategic services, with appropriate methodologies and protocols for each. A definition of each of these services,is therefore given below.

In summary, we say that whoever the client and whatever their need, the value of Intelligence in any context is best summed up by the motto of the United Kingdom Intelligence Corps:

"Manui Dat Cognitio Vires” – “Knowledge gives strength to the arm"

Definitions:

Commercial Intelligence

This is best described as is the highest and most comprehensive form of legal and ethical open source intelligence (OSINT).

OSINT is an information processing discipline that involves finding, selecting, and acquiring information from publicly available sources and analyzing it to produce actionable intelligence. In the Intelligence Community, the term “open” refers to overt, publicly available sources, as opposed to covert or classified sources.

The skill with commercial intelligence, as with the 4 stage intelligence cycle - "Collection – Collation – Analysis – Dissemination", is in having not only the ability to reach out, look through and analyze the data, but in having subject matter experts in appropriate industries available to create an intelligence report based on the needs of the client, with relevant context.

Competitor Intelligence

Competitor Intelligence is the action of gathering, analyzing, and applying information about competitors products, domain constituents and customers, for the short and long term planning needs of an organization.

Competitive Intelligence is both a process and a product. The process of collecting, storing and analyzing information about a competitive arena, results in the actionable output of intelligence required by a client at a specific time.

Note that:

  1. Competitive Intelligence is an ethical and legal business practice. It is not the same as "industrial espionage" which is illegal.
  2. The focus is on the external business environment.
  3. The process includes the gathering of  information, converting it into intelligence and then utilizing this in business decision making. If the information gathered is not usable, then it is not “intelligence”.


Business Intelligence

Business intelligence refers to skills, knowledge, technologies, applications, quality, risks, security issues and practices used to help a business to acquire a better understanding of market behavior and commercial context.

Business Intelligence applications provide historical, current, and predictive views of business operations, most often using data already gathered into a data warehouse and occasionally working from operational data. Software elements support the use of this information by assisting in the extraction, analysis, and reporting of information.

Common functions of business intelligence, includes the analysis of finance reports, general analytics, use of dashboards, scorecards, data mining, corporate performance management, and predictive analysis.

Business intelligence — the term dates at least to 1958 — aims to support better decision making.

Market research

Market research often refers to either primary or secondary.

Primary market research involves quantitative research such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product. Primary market research is useful for finding new information and getting customers views on products.

Advantages are that it provides up to date, relevant and specific information to your product. The disadvantages are that it is expensive to collect, time consuming and needs a large sample size to be accurate.

Secondary research however relatively inexpensive and easily accessible information. Disadvantages of secondary research include that it is often not specific to one area of research and that the data used can be biased and therefore difficult to validate.

Our clients are assured of complete discretion at all times.

We only discuss details of our intelligence services, when engaged by a credible client following a strict vetting process.