Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and interested parties It involves using technology to organize, automate, and synchronize business processes—often the sales process and also key business activities such as customer service, operational service delivery and any technical support. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.
PSG notes that measuring and valuing our customer relationships, and responding to their needs, is critical to implementing this strategy.
A Customer Relationship Management system is usually chosen because it is thought to provide the following advantages:
Following the implementation of the ISO: 9001 Quality Management System into all PSG business systems, we selected SalesForce CRM as our system of choice.
Among the primary benefits of Salesforce.com solutions experienced by PSG, are the ease of deployment and user-friendliness that they offer. By delivering applications that are powerful and highly-functional, yet intuitive and easy-to-use, Salesforce.com has enabled PSG to improve how we handle our customer relationships, from our receiving of an initial enquiry, through to to service delivery and all of the ongoing and after sales support which PSG clients enjoy and have grown to expect.
Additionally, our adopted CRM system provides PSG with advanced capabilities such as in-depth business reporting and analytics, flexible and reliable mobile access, and point-and-click customisation which makes us work smarter, faster, and not just harder. Our clients benefit from this directly in terms of the rates we charge (competitive), the speed with which we respond to all enquiries and requests (efficiency) and the general way in which we have ours and our clients business (value for money, discretion and audible).
Salesforce.com has earned a solid standing as the leader in hosted CRM. They were among the first to offer customer relationship management on-demand, at a time when other vendors were still delivering only premised-based packages. As a result, they have somewhat perfected the hosted solutions model, and built a robust architecture that facilitates the efficient and effective delivery of CRM applications via the Web in a secure and proven way.
Salesforce.com is the undeniable giant of the software as a service CRM industry
Salesforce.com continues to innovate and expand its flagship on-demand CRM solution with value-added solutions such as Apex (development platform), ContentExchange (content management) and Successforce (user community).
The Professional Edition which PSG runs, is perhaps one of the best customer relationship management subscription values in the market.